Customers say this toddler pillow is soft, comfortable, and ideal for first-time pillow use. Many praise its low-profile design, organic materials, and how quickly toddlers take to it. Common feedback highlights excellent quality and washability. However, several find the pillow too thin or flat, with some noting it becomes lumpy after washing or develops odors upon arrival. A few report durability concerns with the case after laundering. Despite mixed views on thickness, most parents appreciate the thoughtful design and natural composition.