Why You Should Consider a White Noise Machine for Your Baby Registry

ergoPouch AU
Hand holding a compact, round green Driftaway white noise machine next to a cot with a sleeping baby.Putting together your baby registry checklist and nursery items, making sure you’ve ticked off everything before the baby arrives? The cot? Sorted. Change table? Ticked off. Sleeping bags in every TOG? Obviously.

But there’s one thing most baby registry lists don’t include or may miss entirely. Not because it isn’t useful, but because we often don’t think about having it until you’re three weeks in, exhausted, and Googling “how to get my baby to stay asleep” at 1am.

Have you guessed it? Yes, it’s a white noise machine.

We’re often told that having a baby means constant wake-ups, interrupted sleep and a completely messed-up body clock. And while those early days can certainly come with plenty of broken sleep, what if something as simple as soothing, calming sound could help create a more settled sleep environment?

It’s not glamorous. Not exactly new. But ask a parent who uses one, and they’ll often tell you it’s one of those things they wish they’d thought to add to their baby shower wish list from day one.

Why is white noise machine often missed?

When you’re creating your baby registry checklist, it’s natural to focus on the things you know you’ll need immediately. Most of us focus on the obvious essentials (bc, of course, we do): cot, mattress, change table, clothing, nappies, and feeding supplies. It’s not as visually exciting as decorating the nursery or choosing those first baby outfits. But once the baby arrives, anything that helps create a familiar sleep environment can quickly become valuable.

A portable, round white noise machine emitting a soft warm glow from its base, sitting on a wooden surface next to a lit candle, a woven basket, and its product box labeled "DRIFTAWAY by ergoPouch".

How does white noise work for babies?

White noise is a continuous, consistent sound that helps reduce the impact of sudden noises. Because let’s be honest, just when you’ve finally got them settled, the dog barks, a door closes, or you stand up and accidentally drop something. A consistent background sound can help make these noises less noticeable.

The goal isn’t to create a complete silence or guarantee that your baby will sleep through the night. Instead, white noise can become one part of a predictable and calming sleep routine.

That’s where the Drift Away comes in.

Designed to bring soothing, consistent sounds into your nursery, Drift Away is the kind of nursery must-have you might not think to add to your list until you discover how useful it can be. 

A mother holds and feeds her infant baby while a small, round portable white noise machine sits nearby, and a smiling toddler plays beside them in the background.

With 7 soothing sounds, Drift Away is designed to support more settled sleep from birth and beyond.

  • 48-hour battery life* - Rechargeable and ready to go

  • Portable by design - Lightweight and compact enough for the nappy bag, pram, handbag, just literally wherever!

  • Soft LED light - Three settings for overnight feeds, nappy changes or finding that lost dummy.

  •  Safe volume level - when used at the recommended 2 metres from baby, the highest volume does not exceed 50dB.


The best part? It’s not just for babies. Soothing sound can be just as welcome for toddlers,kids, and grown-ups when it’s time to snooze and settle down.

Simple, soothing and made for sleep wherever Zs take you.

*When playing sound only, on white noise track.


So if you’re building your baby shower list, don’t forget the little things that can make those big, exhausting days a little easier.

If you need any more advice, please reach out to our team. 

With love,

eP X

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